Creative Social Media Specialist 

CXM Thailand 
Scope of Work  

The Creative Social Media Specialist is responsible for transforming information from Global and internal teams into localized, ready-to-publish Thai social media content. The role also coordinates closely with Graphic Design, Video, and Production teams to ensure that all content is accurate, brand-aligned, and successfully delivered across CXM Thailand’s social media channels. 

Key Responsibilities 

1. Social Media Management 

• Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels. 

• Develop weekly and monthly content calendars for CXM Thailand’s social media channels. 

• Prepare captions, artwork, videos, links, and all relevant information prior to publishing. 

• Schedule and publish content according to the approved content plan. 

• Review published content for accuracy and make necessary updates or corrections when required. 

2. Creative Content 

• Develop content topics and creative ideas for CXM. 

• Write captions, headlines, hooks, calls-to-action (CTAs), and copy for artwork. 

• Develop concepts, storylines, and references for video content. 

• Monitor social media trends and adapt relevant trends for the brand while maintaining CXM’s professional brand image. 

3. Content Categories 

Content may include, but is not limited to: 

• Market Updates / Market News 

• Trading Education / Beginner Content 

• Promotions & Campaigns 

• CXM Products & Services 

• Partner / IB Content 

• Seminars / Webinars / Events 

• Lifestyle / Engagement Content 

• Short-form Video Content 

4. English–Thai Translation & Localization 

• Translate documents and marketing materials from English into Thai. 

• Translate promotions, campaigns, announcements, emails, customer notices, and social media content. 

• Localize content from Global / Regional CXM teams to ensure relevance and suitability for Thai audiences. 

• Adapt headlines, captions, CTAs, and key messages into natural, clear, and engaging Thai. 

• Verify numbers, dates, terms, conditions, and other important details against the original source material. 

5. Graphic & Video Coordination 

• Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen / Videographers. 

• Source references and define the appropriate mood and tone for creative materials. 

• Review artwork and video content before publication. 

• Coordinate revisions with relevant teams until the content is ready for use. 

• Perform basic graphic design or basic video editing when necessary. 

6. Content Production Support 

• Prepare scripts, talking points, shot lists, and content briefs. 

• Coordinate with Coaches, Speakers, Sales teams, Partners, and Production teams. 

• Support the production of Weekly Market Updates, Educational Clips, Promotional Videos, Partner Interviews, and Office Content. 

7. Live & Webinar Support 

• Prepare artwork, captions, and promotional content for Facebook Live sessions and Zoom Webinars. 

• Prepare topics and relevant information for speakers. 

• Coordinate preparations prior to Live sessions and Webinars. 

• Develop pre-event and post-event content. 

• Repurpose Live / Webinar content into short-form video clips and other social media content. 

8. Promotion & Campaign Communication 

• Simplify promotional information into clear and easy-to-understand communication for Thai customers. 

• Prepare communication briefs for campaigns. 

• Verify campaign periods, eligibility requirements, rewards, CTAs, and Terms & Conditions. 

• Coordinate with the Marketing Lead, Sales team, and other relevant teams prior to publication. 

9. Social Media Monitoring & Reporting 

• Monitor Reach, Engagement, Video Views, and overall content performance. 

• Prepare weekly and monthly content performance reports. 

• Analyze which content formats and topics should be continued, optimized, or improved. 

• Prepare a Weekly Social Performance Summary for the Marketing team. 

10. Competitor & Trend Research 

• Monitor competitors within the Forex / CFD / Trading industry. 

• Analyze competitors’ content, promotions, campaigns, and creative approaches. 

• Identify relevant trends and propose new content ideas for CXM Thailand. 

• Prepare a Competitor / Trend Update at least once per week. 

11. Brand & Content Accuracy 

• Ensure that all content complies with CXM Brand Guidelines. 

• Verify market information, promotional details, figures, and other key information before publication. 

• Include appropriate Risk Warnings / Disclaimers where required. 

• Avoid statements or claims that imply guaranteed profits or guaranteed returns. 

• Do not publish promotions that have not yet been officially confirmed or approved. 

• Maintain a clear distinction between educational content and investment advice. 

Requirements

3-4 Years of relevant experience

Should be Thai Native