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Own the content strategy and creative direction for assigned clients
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Research audiences, competitors, trends, and content opportunities
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Develop strong concepts, hooks, and creative angles
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Write scripts for short-form videos, ads, and organic social content
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Produce content from idea through execution
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Work closely with Video Makers, Editors, and other creatives to bring ideas to life
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Lead or support shoots when needed
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Review content throughout production and give clear creative feedback
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Quality-check content and make sure it aligns with the agreed strategy, brand, and tone
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Use performance data to understand what’s working and improve future content
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Prepare monthly creative learnings and recommendations
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Create and test different versions of concepts, hooks, and formats
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Help develop static content, carousels, and other social-first formats
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Build organic content strategies across platforms such as Instagram, TikTok, YouTube, and Facebook
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Manage multiple content streams while keeping quality and deadlines high
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Stay on top of trends and identify new opportunities for relevant, engaging content