Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage.
Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind.
Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints.
Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance.
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey.
Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.
3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment.
Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io).
Strong grasp of segmentation, automation, personalization, and customer journey mapping.
Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long-term customer value.
Experience partnering with creative and data teams to build campaigns that balance storytelling with performance.
Comfort managing multiple projects and deadlines in a fast-moving startup environment.
Excellent communication skills and a sharp attention to detail.
Passion for building systems that scale — and for helping dogs live longer, healthier lives